Dyson

From out of nowhere Dyson became the most prominent manufacturer of vacuum cleaners in the United Kingdom. The key to their success was to develop the first vacuum cleaner which did not require a collection bag. This innovation cut down on the effort and expense of replacing collection bags.

Dyson is a British company, which was founded and named after Sir James Dyson. It was he who pioneered the idea of a bagless cyclonic system which employed separation. Alongside a lack of a dirt bag, Dyson envisioned that a cyclonic system would not lose suction either.

While most people would assume that his idea and product were a relatively new invention, that is actually not the case. His first bagless vacuum cleaner was available for manufacture in nineteen eighty three. The problem was that no retailer would distribute his product, due to the effect it would have on vacuum bag sales.

Eventually James Dyson decided to set up his own manufacturing company in nineteen ninety three. And, from that date until the year two thousand and five, Dyson supplanted it's rivals, and established itself as the market leader of vacuum cleaner sales in the United Kingdom and the United States.

Without doubt, Dyson's chief marketing idea, and the one that established the product, was that it required no collection bags. Instead it had an easy to remove collection cylinder. However, many of Dyson's rival manufacturer's have also developed and sold bagless vacuum cleaners.

This has resulted in Dyson focusing and marketing it's cyclonic suction system. Since it's initial launch, Dyson believe they have refined the technology so that it can offer up to forty five percent better suction, compared to it's original machines.

Dyson has successfully sued other manufacturer's for infringing on it's cyclonic patent. Dyson no longer manufactures in the United Kingdom, but in Malaysia. This has ensured that Dyson are price competitive. The research department still resides in the UK. It currently employs more workers than Dyson had when they made their machine in the UK.