Sir Alan Sugar criticises the rise of the hoodie culture

A stinging rebuke to the 'hoodie' culture was issued this week, when the business tycoon Sir Alan Sugar weighed into the 'broken' Britain debate. Dismayed at the current climate of yob culture, he has called for greater investment in the Police force and for new initiatives to inspire 'working class' kids to 'achieve'.

Sir Alan Sugar believes a lack of discipline from parents, and crazy laws, which do not allow Police and teachers to deal with the problem effectively have exasperated the problem. Sir Alan Sugar has been quoted as saying,

"It has gone bloody mad out there. It really is Broken Britain."

With an estimated fortune of £870 million, Sir Alan worked his way up from the bottom. Raised in the rough and ready world of 1950-60's Hackney, he began by selling electrical components at open air markets, which slowly developed into building computers and electrical products with his company, Amstrad.

Sir Alan has recently experienced a huge surge of popularity from his apperances as the boss in 'The Apprentice' television show. Aired on BBC1, it gives an opportunity for up and coming entrepreneurs to impress Sir Alan, and win a one year £100,000 contract to work for him. Echoing the 'hug a hoodie' speech by David Cameron, Sir Alan did offer an olive branch to wayward 'hoodies',

"We need to understand their decisions and find a solution."